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Our Story

Waterman and Son was born from a legacy of love for the water. Words below from founder, Gabe Waterman.

I grew up the son of a “waterman”... a commercial fisherman, stone crabber, surfer, and boat builder. We lived in Siesta Key, Florida, a sleepy little town with tourist activity during the winter months. My father was a boat builder, carpenter, commercial fisherman, and stone crabber, and my mother was an avid water skier and beach-goer from the 60’s to the 70’s.  After high school, dad honed his skills as a craftsman and created the company “Waterman and Son Creative Carpentry,” a fine woodworking business and the namesake of this brand.

My pops turned what was once a hobby into something that brought him joy and a livelihood.  Growing up, my summer days included fishing off our dock for redfish and sheepshead and shrimping off the humpback bridge.  I was already hooked on fishing by this time, but my intensity grew.

My mother remarried a man who was essentially a 180 on the spectrum of fishing. He chased big fish in exotic countries... Tarpon, Marlin, Sailfish, and Roosterfish, and was well versed in the “art” of fishing.  He bought me my first nice fly rod and reel, allowed me to fish for sailfish in Costa Rica and bones in the Bahamas, and introduced me to other unique experiences. Because of this, I greatly appreciate the heritage of the occupation and the community around it.  Out of this appreciation and passion, the Waterman and Son line of apparel was founded. I am so proud to offer this selection of hats and shirts rooted in the story of my family and the working-class people who build their life on the water.

Truly, thank you for being here and supporting our small business.

-Gabe Waterman

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